Asmodee Group is a leading international games publisher and distributor committed to telling amazing stories through great games, with over 39 million games sold in 2020, in more than 50 countries. Through our portfolio of iconic game titles, including Catan, Ticket to Ride, Pandemic, Dead of Winter, Splendor, 7 Wonders, Just One, Dobble/Spot It!, KeyForge and Star Wars: X-Wing, we create a dynamic transmedia experience for players across a variety of digital and physical platforms. Asmodee also creates inspiring and innovative products in partnership with leading entertainment and technology companies. With a global workforce of over 2000 people, Asmodee operates in Europe, North America, South America and Asia. Read more here


Cartamundi is the world’s largest manufacturer and distributor of playing cards and board games. Excellent manufacturing is our core business since 1765. Being a Belgian company with global presence we have been serving customers in Asia, Australia and New Zealand from our regional office in Singapore since 2002.

Our mission is to share the magic of playing together. Our cards and games connect people of all generations across the globe. Even when you do not know our name, you have experienced our magic. We are the brand you don’t know you love.

We manufacture and distribute cards and games for young and old. Our brands include Copag, Eagle, Ace and Shuffle. We can also help you with design and production of your game. Check out our retail catalogue and contact us directly for more information related to games manufacturing services.

Cartamundi also supplies customized casino playing cards to customers across Asia Pacific. Our casino cards are manufactured on dedicated lines at our factory in Belgium to guarantee maximum quality and security.

Finally we design and develop unique and playful loyalty and promotional campaigns relying on our expertise of working with top global brands such as Disney, Star Wars and Hasbro.


CMON Limited is an international publisher and designer of board games, tabletop games and card games. Beginning from small hobbyist roots, CMON Limited has grown into a multinational group that produces and publishes multiple award-winning games including Zombicide™, Death May Die™, Arcadia Quest™, Rising Sun™, Blood Rage™, The World of Smog™, Marvel United™ as well as graphic novels and RPGs. Known in the hobby industry for working with the top game designers, artists, and sculptors in the world, CMON Limited has built an impressive portfolio of both original, best-selling IPs, as well as licensed material. In addition to having worldwide retail distribution, CMON is also the #1 fundraising company of any type on Kickstarter, having raised over $85 million on the platform since the debut of Zombicide in 2012.
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Connetix Tiles

Connetix Tiles was officially launched in June 2019 by two families who met when our children started primary school together. After seeing how our children not only enjoyed playing with magnetic tiles but were learning while doing so, we decided to create our own version that were strong and safe while offering clearer refractions than the current tiles on the market. We love building big at home and sharing our creations with you all through social media. Find out more here


Eurofins delivers quality and safety solutions to the toys and hardgoods industry worldwide. Their expertise in toys and hardgoods products, complemented with global testing laboratories and professional teams, allows them to drive their customers to continuously improve their products and supply chain. Learn more about them here

Feld Entertainment

Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment’s productions have appeared in more than 75 countries on six continents and include Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Marvel Universe LIVE!, Disney On Ice, Disney Live! and Sesame Street Live!


Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. Today, with a consolidated turnover of over 10 billion euros, Ferrero is amongst the market leaders of the confectionery sector and the third worldwide Group in the chocolate confectionery market.

The Ferrero Group is present with more than 40,000 people across 55 countries; it has 22 production plants around the world, of which 3 are part of the Michele Ferrero Entrepreneurial Project in Africa and Asia. In addition, at the beginning of 2015, the Group set up the Ferrero Hazelnut Company (HCo) that includes 6 agricultural companies and 8 manufacturing plants. Ferrero products are present and sold in more than 170 countries; they have become part of the collective memory and customs of many countries, where they are truly loved generation after generation and often considered as cultural icons.

Furthermore, Ferrero has social responsibility in its DNA. Product freshness and high quality, careful selection of the finest raw materials, sustainable agricultural practices and continuous research and innovation are some of the key elements of Ferrero’s success. Moreover, Ferrero continues to invest in local communities thanks to the Ferrero Foundation, the Michele Ferrero Entrepreneurial Project and the Kinder+Sport programme.

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Hasbro is a U.S.-based global play and entertainment company with operations throughout the world, including Southeast Asia. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for global audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands.


One brand, many companies, and many, many people – that’s us in a nutshell. Spread all over the world, we have a passion for home furnishing and an inspiring shared vision: to create a better everyday life for the many people.
We do this by offering a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them. This, together with our straightforward business idea, shared values, and a culture based on the spirit of togetherness, guides us in everything we do. Learn more:


World-leading Total Quality Assurance solutions provider for the Toys Industry
Intertek offers one-stop shop assurance, testing, inspection and certification services for toys through our unmatched expertise and global network in over 100 countries. From regulatory compliance, performance testing, benchmarking, to chemical management, Intertek provides best-in-class solutions along every step of customers’ supply chains, facilitating global market access of all types of toys, including traditional toys, battery-operated toys and smart toys. As a renowned quality partner in the toys industry, Intertek is widely recognized by global retailers and buyers. Learn more:


Based on the iconic LEGO® brick, LEGO is one of the world’s leading manufacturers of play materials with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China,and Singapore. Founded in 1932, The LEGO Group is a family owned business based in Billund, Denmark. The owner is Kjeld Kirk Kristiansen – his three children are co‑owners. The company employed 17,294 people across the globe by the end of 2015. The LEGO Group has enjoyed continuous growth for the past 11 years and LEGO products are sold in more than 140 countries all over the world. The LEGO Group consists of several subsidiaries, including LEGO® Education . The LEGO System in Play is universally appealing and has unlimited possibilities. It encourages children around the world to engage in fun and creative play and allows them to build anything they can imagine.


Lidl is a leading European food and retail company with over 11,000 stores worldwide. We have made a name for ourselves by delivering high-quality products at low prices. At Lidl Asia in Singapore, we are responsible for sourcing products that support Lidl’s global operation. We handle every stage of sourcing process: from insights and ideas through to realisation, production, quality assurance and delivery, we make sure that every product on a Lidl shelf can be trusted by our customers.

Our people and business partners respect us for our responsible, ambitious, transparent and dynamic approach to growth. As we expand and harness the potential of new opportunities, we make sure we’re at the forefront of design trends to ensure we deliver products our customers will love. By staying focused on quality, we provide our global customers with functional and beautifully formed products that reflect current consumer expectations, while remaining conscious of environmental and social impacts. More on


Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl(r), Barbie(r), Fisher-Price(r), Hot Wheels(r), Monster High(r) and Thomas & Friends(r), among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at

Play Nation

A lifestyle concept founded in 2009, Play Nation is an award winning household Play brand in Singapore. The brand’s philosophy is to build meaningful connections through play – where people can connect over good fun.
Play Nation Group carries 2 core business offerings:
Play Nation Café & Events is a multi-store operations in Singapore and the Philippines, serving more than 500,000 guests and 200 events yearly.
Play Nation Studio is one of the largest toys & games distributor in Singapore. We publish, license and distribute sought-after games titles, toys & collectibles working with large format retailers, supermarkets, convenience stores and FMCG clients.


#sbabam is dedicated to creating, designing and selling in newsagents and large distribution channels toys, accessories and fun novelties that are in line with the latest trends, colourful, simple appealing and easy to enjoy with others.

#sbabam is a TEMAPROM GROUP line and is the brainchild of a team of creative and dynamic professionals, ever ready to develop new ideas and turn them into novel things. In Italy and Abroad, we create objects, imaginative ideas, the chance to change: we promote the pleasure of spending time together, imaginative play, enjoying oneself and smiling in good company, the opportunity to grow and better ourselves and others.

The Entertainer

The Entertainer was founded in 1981 in Amersham, Buckinghamshire by husband and wife team, Gary and Catherine Grant who, along with two of their sons, instill the driving force and mission – “To be the best-loved toyshop – one child, one community at a time”. Today, it continues to be the largest family-owned chain of toy shops in the UK with a total of 170 stores.

Early Learning Centre

The Entertainer was founded in 1981 in Amersham, Buckinghamshire by husband and wife team, Gary and Catherine Grant who, along with two of their sons, instill the driving force and mission – “To be the best-loved toyshop – one child, one community at a time”. Today, it continues to be the largest family-owned chain of toy shops in the UK with a total of 170 stores.

The Future Playground

The Future Playground works with businesses, brands, and IP owners on tailor-made, innovative and tactical marketing, digital/technology and branding solutions supported by in-depth local knowledge and insights into kids and families. We aim to provide market-access and presence for brands, content/IP owners, animators and inventors from International markets expanding into Asia and vice versa. Work with brand owners to develop culturally-sensitive, locally-relevant marketing & promotions strategies in a meaningful and sustainable way. Our global reach is amplified by our representation of, and affiliation with, companies based in Asia, North America and the UK.


The Marketing Store is a creative agency, strategic consultancy, data partner and technology provider combined. We deliver next generation brand experiences, custom technology solutions and products that captivate, engage and spark action among customers. The results? Conversation. Advocacy. Loyalty. Growth.
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Universal Toys Private Limited is a Hyderabad (India) based promising manufacturer of Plush and Plastic Toys. They focus on Soft Toys, Electronic Soft Toys, Baby toys, Guns, Figuring, Building Blocks, Infant Musical and rattlers toys, RC Cars and Dolls. Manufacturing occurs in their state of the art facility with the latest sophisticated technology, and key national and international factory audits and certifications. Universal Toys brings together in-depth industry knowledge, a creative team and an extensive pool of professionals driven by a commitment to safety and quality. Universal toys is promoted and backed by SB group having interests is Plastics, PU foam, Animation, Real estate, Plush manufacturing with a consolidated group turnover of over USD 100 million and 60 years of existence.