Hello There, Welcome!

We are ATPA

The Asia Toy & Play Association (ATPA) is a multi-stakeholder coalition of toy industry players in Asia Pacific countries. We aim to provide all children with access to quality toys through the sustainable growth of the toy sector value chain and advocating the importance of learning through play.

WHAT WE DO

POLICY

We collaborate with governments all over Asia to promote effective and evidence-backed policy for the production of high quality safe toys.

PUBLIC AWARENESS

We strongly advocate for starting a dialogue with policy makers, educators, and consumers on the importance of educational toys and toy safety.

BUSINESS SUPPORT

ATPA can provide your business with market support from advice in ways of doing business to market research and introductions to other industry players.

EVENTS

Through our activities, we champion the production of high-quality safe toys, the value of play and the importance of sustainability.

Upcoming Events

Mon, 12 Jan 2026

The HKTDC Hong Kong Toys & Games Fair is Asia’s premier toy industry event, held at the Hong Kong Convention and Exhibition Centre from 12–15 January 2026, with the Click2Match online business-matching platform running 5–22 January 2026.

Wed, 01 Oct 2025

The Asia Toy & Play Association (ATPA) jointly with Eurofins Softlines & Hardlines, invites you to a focused webinar on sustainability trends shaping the toy industry—spanning ESG, EPR, and the Global Plastics Treaty—with practical solutions you can apply immediately.

Recent News

Nov

27

With strong expertise in Testing, Inspection, and Certification (TIC), SGS brings valuable capabilities to support product quality, safety, and innovation within the toy and play industry. Their membership will further strengthen the ATPA community in promoting safer and higher-standard products across the region. We look forward to meaningful collaboration and ...

Nov

26

Welcome to Universal Bubbles! Universal Bubbles is a company dedicated to developing Fun, Safe and Innovative bubble products for people and pets. Our flagship product – Flying Candy and Bubble Treats – the world’s safest flavoured bubbles designed for kids, families, and even pets. Unlike traditional bubbles, ours are made ...

Oct

29

https://mailchi.mp/atpa/october-newsletter-asia-toy-and-play-associationutm_sourcelinkedinutm_mediumwebsiteutm_campaignpost-13878913

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Members of ATPA