Hello There, Welcome!

We are ATPA!

The Asia Toy & Play Association (ATPA) is a multi-stakeholder coalition of toy industry players in Asia Pacific countries. We aim to provide all children with access to quality toys through the sustainable growth of the toy sector value chain and advocating the importance of learning through play.

WHAT WE DO

POLICY

We collaborate with governments all over Asia to promote effective and evidence-backed policy for the production of high quality safe toys.

PUBLIC AWARENESS

We strongly advocate for starting a dialogue with policy makers, educators, and consumers on the importance of educational toys and toy safety.

BUSINESS SUPPORT

ATPA can provide your business with market support from advice in ways of doing business to market research and introductions to other industry players.

EVENTS

Through our activities, we champion the production of high-quality safe toys, the value of play and the importance of sustainability.

Upcoming Events

Wed, 10 Jun 2026

In celebration of UNICEF’s International Day of Play, Children’s Museum Singapore, in collaboration with the Museum Roundtable and community partners, presents PLAY @ Children’s Season 2026 — a week-long line-up of workshops, drop-in activities, and a vibrant weekend carnival.

Tue, 29 Sep 2026

  • Indonesia has established itself as a key beneficiary of the global Toy supply chain diversification, both as a manufacturing hub and as a growing consumer market Toys are one of Indonesia’s important non-oil and gas exports, supported by a strong network of manufacturers and an expanding domestic industry.
  • The Government has placed priority on industrial development, SME growth, and maintaining high safety standards for consumers. Looking ahead, long-term projections indicate that Indonesia could significantly expand its share of global Toy exports if supportive policies, investment incentives, and innovation ecosystems are strengthened.
  • At the same time, global companies view Indonesia as an increasingly attractive location for investment thanks to its young workforce, improving infrastructure, and strategic geographic position in Asia.

Recent News

May

19

POP MART, founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers. POP MART identifies ...

May

19

https://mailchi.mp/atpa/apr-newsletter-asia-toy-and-play-associationutm_sourcelinkedinutm_mediumwebsiteutm_campaignpost-13884081

...

Mar

05

Founded in 2010, PT Toys Games Indonesia (Toys Kingdom) offers a comprehensive collection of over 23,000 toys and hobbies for all ages, divided into seven categories: babies, girls, boys, education, family fun, outdoor, and international brands. Toys Kingdom currently has over 70 stores operating in 24 cities across Indonesia. Read ...

Members of ATPA