Home - Asia Toy and Play Association

Meet ATTY - OUR NEW AI CHATBOT

ATPA is launching its dedicated AI Chatbot, ATTY.
Your on-demand gateway to ATPA’s knowledge & insights—anytime you need it.
For ATPA members only

FIND OUT MORE

2025 EPR Asia Pacific Report

The 2025 Extended Producer Responsibility Report is out!

Get your copy now

Vietnam Toy Forum
White Paper “Vietnam’s Toy Industry Manufacturing – State of ‘Play’ & Opportunities for Growth - is out
Click here to get your copy

International Day of Play Celebration
Fantastic IDOP Celebration in Singapore!
Read more

Stay One Step Ahead
Get exclusive updates and analyses on the latest industry issues and trends

A single voice for the industry
Contribute your voice and be heard by leading decision-makers and government

Advertise & Sponsor With ATPA
Tailored advertising and sponsorship opportunities

Hello There, Welcome!

We are ATPA

Follow us on

Linkedin X-twitter

The Asia Toy & Play Association (ATPA) is a multi-stakeholder coalition of toy industry players in Asia Pacific countries. We aim to provide all children with access to quality toys through the sustainable growth of the toy sector value chain and advocating the importance of learning through play.

APPLY FOR MEMBERSHIP

WHAT WE DO

POLICY

We collaborate with governments all over Asia to promote effective and evidence-backed policy for the production of high quality safe toys.

Find out more »

PUBLIC AWARENESS

We strongly advocate for starting a dialogue with policy makers, educators, and consumers on the importance of educational toys and toy safety.

Find out more »

BUSINESS SUPPORT

ATPA can provide your business with market support from advice in ways of doing business to market research and introductions to other industry players.

Find out more »

EVENTS

Through our activities, we champion the production of high-quality safe toys, the value of play and the importance of sustainability.

Find out more »

Upcoming Events

Thu, 09 Apr 2026

Toy & Hobby China, Baby & Stroller China, and Licensing China

Toy & Hobby China, Baby & Stroller China, and Licensing China will take place from 9 – 11 April 2026 at the Shenzhen World Exhibition & Convention Center, bringing together leading brands, global buyers, and industry stakeholders under one roof. As one of the most influential industry gatherings in South China, the three shows are organised by the Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co Ltd and Messe Frankfurt (HK) Ltd.

Learn more »

Sat, 18 Apr 2026

Global Sources Hong Kong Show

The Global Sources Hong Kong Shows, held each year in April and October at the AsiaWorld-Expo, are an exciting hub for buyers worldwide. This vibrant event features three distinct phases and offers an incredible variety of products. You’ll find everything from cutting-edge consumer electronics and smart home devices to beauty products, kitchenware, pet supplies, sports products, and more!

Learn more »

See All events

Recent News

Feb

09

Meet ATTY: Your New Digital Policy Assistant from ATPA!

[LAUNCHING IN MARCH 2026 FOR ATPA MEMBERS ONLY] ATPA is thrilled to announce that it will soon launch ATTY, the Asia Toy & Play Association’s new intelligent chatbot, specifically designed to be members’ go-to resource for Toy industry regulations and policies within ATPA’s focus regions. Think of ATTY as your ...

Learn more »

Nov

27

ATPA Welcomes SGS as a new member!

With strong expertise in Testing, Inspection, and Certification (TIC), SGS brings valuable capabilities to support product quality, safety, and innovation within the toy and play industry. Their membership will further strengthen the ATPA community in promoting safer and higher-standard products across the region. We look forward to meaningful collaboration and ...

Learn more »

Nov

26

ATPA Welcomes Universal Bubbles as a new member!

Welcome to Universal Bubbles! Universal Bubbles is a company dedicated to developing Fun, Safe and Innovative bubble products for people and pets. Our flagship product – Flying Candy and Bubble Treats – the world’s safest flavoured bubbles designed for kids, families, and even pets. Unlike traditional bubbles, ours are made ...

Learn more »

Members of ATPA