Hello There, Welcome!

We are ATPA!

The Asia Toy & Play Association (ATPA) is a multi-stakeholder coalition of toy industry players in Asia Pacific countries. We aim to provide all children with access to quality toys through the sustainable growth of the toy sector value chain and advocating the importance of learning through play.

WHAT WE DO

POLICY

We collaborate with governments all over Asia to promote effective and evidence-backed policy for the production of high quality safe toys.

PUBLIC AWARENESS

We strongly advocate for starting a dialogue with policy makers, educators, and consumers on the importance of educational toys and toy safety.

BUSINESS SUPPORT

ATPA can provide your business with market support from advice in ways of doing business to market research and introductions to other industry players.

EVENTS

Through our activities, we champion the production of high-quality safe toys, the value of play and the importance of sustainability.

Upcoming Events

Mon, 11 Jan 2027

Join ATPA at the HKTDC Hong Kong Toys & Games Fair, taking place on 11–14 January 2027 at the Hong Kong Convention and Exhibition Centre. The fair offers an opportunity to discover new products, meet international suppliers and explore trends across branded toys, collectibles and smart-tech play. ATPA will organise a business mission to the fair, with financial incentives available for ATPA members. Interested members are invited to contact ATPA for details about participation and the available support.

Tue, 02 Feb 2027

Spielwarenmesse returns to Nuremberg, Germany, from 2–6 February 2027, bringing together toy manufacturers, buyers, retailers and industry innovators from around the world. The fair offers an opportunity to discover new products, explore emerging play trends and build international business relationships.

Recent News

Sep

15

Hohenstein Laboratories Vietnam is subsidiary of Hohenstein Germany, a globally recognized testing and certification organization with an extensive international network and one of the largest laboratories within the OEKO-TEX® certification system worldwide. As the official OEKO-TEX® representative in Vietnam, Hohenstein Laboratories Vietnam supports businesses with the full portfolio of OEKO-TEX® ...

Aug

10

Multihexa Sdn Bhd is a leading toy importer, brand owner, and distributor in Malaysia. We represent and distribute globally recognised toy brands across all major trade channels, including mass retail, specialty toy stores, grocery, convenience, and e-commerce. Beyond brand distribution, Multihexa owns the Octo toy brand and is a licensing ...

Jul

27

Welcome to ATPA, Kavita! We are pleased to welcome Kavita Jain to the Asia Toy & Play Association (ATPA) as our Representative for India. Based in India, Kavita will support ATPA’s growing activities across the Indian market, including government engagement, member relations, market intelligence, and industry advocacy. She will also ...

ATPA MEMBERS